Don't take it personally
The field of social media is overflowing with redundancy. How can all these applications thrive simultaneously? It's often about how the technological design facilitates communication and fosters relationships.
How personal a mode of communication feels seems to matter a lot. Snapchat provides a uniquely funny and creative outlet with integrated rich media. It's not too focused on just the words, (I think this makes it less personal) BUT you still have to select recipients and "send" it. Thus Snapchat appeals to people because it's less personal than texting, but more personal than a Facebook status update - so it's more socially acceptable to interact with people you know less, so maybe you can get to know them more.
An Online Cocktail Party
This might be why the authors of Groundswell, Charlene
Li and Josh Bernoff, pinpoint Twitter as a promising application of social media, even though the company has struggled with pressure to competing with Facebook's ubiquity.
It's simplicity and ease of use (especially on mobile devices) is great for getting new users. Even though there are less users, the authors point out that Twitter users have a disproportionately higher level of influence online and among their social circles.
It's simplicity and ease of use (especially on mobile devices) is great for getting new users. Even though there are less users, the authors point out that Twitter users have a disproportionately higher level of influence online and among their social circles.
Twitter is a big conversation where you can talk or listen to anyone.
Business entrepreneurs can connect with people in their industry they want to work with. Fans can connect with celebrities and vice versa. For example, asking them out to various dances.
“Celebrities Read Mean Tweets” is a segment that responds to the negative side of this.
Do high profile Twitter users feel a greater sense of responsibility to inform or entertain their followers than those on Facebook? I'm doubtful the authors are correct on this one. However, I do think they make a crucially important point that individuals can gain a large following simply by having something interesting to say - often seen with comedians. To get a lot of likes on Facebook, you'd have to already be famous.
Facebook applies layers of privacy and filters your feed using hidden logarithms. Twitter’s lack of privacy allows the best messages to spread virally because you can follow anyone and retweet their message. "Trending Topics" especially facilitates public conversations and generates dialogues.
Recently people have been opposed to how businesses have used Twitter to get in on public conversations and scorned their insincerity when chiming in on sensitive subjects. I believe businesses can still harness Twitter without overstepping these boundaries, by using unique connections to tap into the element of spectacles. Dunkin Donuts provides a great example.
Recently people have been opposed to how businesses have used Twitter to get in on public conversations and scorned their insincerity when chiming in on sensitive subjects. I believe businesses can still harness Twitter without overstepping these boundaries, by using unique connections to tap into the element of spectacles. Dunkin Donuts provides a great example.
Twitter is a great source for news because they seem to understand that not everyone tuning into a social feed wants to get updates from their closest friends and such filters could cause them to miss an important update. World events explode on Twitter. This is one of the cornerstones that made Twitter famous, going all the way back to the growth of the Arab Spring in 2012 and continuing with the World Cup in Brazil.
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One of the biggest assets to businesses is that it's open and publicly searchable, thus it's easy to find out what people are saying about your brand through mention tabs, hashtags, etc. Keeping up with the public conversation can help companies innovate faster. Branding campaigns can go further with less money than traditionally used, gain more feedback and be easily adapted.
As the authors of Groundswell point out, Twitter empowers the users by allowing all sorts of apps and tools to access their data and provide analysis or integrate management tools that make responding easier. Facebook on the other hand holds tight reigns of control over how content is displayed with little transparency and warranting a lot of privacy concerns. Twitter seems to have suffered financially because of it's policy, but I believe their focus on providing users with information is more important for maintaining its loyalty and a unique proposition by enhancing their traditional appeal.
As the authors of Groundswell point out, Twitter empowers the users by allowing all sorts of apps and tools to access their data and provide analysis or integrate management tools that make responding easier. Facebook on the other hand holds tight reigns of control over how content is displayed with little transparency and warranting a lot of privacy concerns. Twitter seems to have suffered financially because of it's policy, but I believe their focus on providing users with information is more important for maintaining its loyalty and a unique proposition by enhancing their traditional appeal.
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